The news site of Marywood University

The Wood Word

OPINION: General Mills is trying its best to save bees

Daniel Smith, Opinion Editor

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Bee populations are at a serious risk. This year, the rusty patched bumblebee became the first bee species to be placed on the endangered species list by the U.S. Fish and Wildlife Service.

The shrinking population is worrisome. Without bees, humans would lose the ability to cultivate foods like apples, avocados and almonds.

There would also be no Honey Nut Cheerios. General Mills noticed this and took advantage of an excellent opportunity to help spread awareness about bees.

 #bringbackthebees

http://www.cheerios.com/bringbackthebees

General Mills took Buzz Bee, the mascot for Honey Nut Cheerios, off their boxes to show that bees are disappearing. This is a great example of using marketing to help society. Buzz Bee is one of the most recognizable bees in the world. With his disappearance, people are taking notice of the low numbers in the bee population.

General Mills did not do as well with the second part of their campaign.

The company gave away free packets of “bee-friendly” wildflowers for people to plant. In theory, these flowers should attract bees and increase their population.

The wildflowers may be bee-friendly, but they may not be good for the rest of the ecosystem. According to Lifehacker, some of these flowers, like the California poppy, are considered invasive species in parts the United States, while others, like the forget-me-not, are banned in certain states. General Mills denied that the flowers are invasive.

General Mills is trying to save bees. Their wildflower giveaway may not have been the best idea, but the company still has good intentions. If these pollinators survive, life will “bee” better for us all.

Contact the writer: [email protected]

Navigate Right
Navigate Left
  • OPINION: General Mills is trying its best to save bees

    Featured Multimedia

    Up to Pace: The demolition of the Learning Resources Center

  • OPINION: General Mills is trying its best to save bees

    Editorial

    Our Opinion: Marywood shows improvement, earns a C on report card

  • OPINION: General Mills is trying its best to save bees

    News

    Marywood confers 938 degrees at 99th commencement

  • OPINION: General Mills is trying its best to save bees

    Arts & Entertainment

    Popcorn Picks Review: “Everything, Everything”

  • OPINION: General Mills is trying its best to save bees

    News

    Philosophy department offers new bioethics certificate program

  • OPINION: General Mills is trying its best to save bees

    News

    Graduation weekend begins with hooding and honors ceremony

  • OPINION: General Mills is trying its best to save bees

    Featured Multimedia

    Persico reflects on first two semesters as Marywood president

  • OPINION: General Mills is trying its best to save bees

    Community

    Sr. John Says: Positivity, students, and social advocacy

  • OPINION: General Mills is trying its best to save bees

    News

    South Campus property still on the market

  • OPINION: General Mills is trying its best to save bees

    News

    Date confirmed for library demolition; amphitheatre construction pending