Pastel Perspective: Valentine’s Day launches


Photo credit: Autumn Bohner

Tatiana Tell

Love is in the air and so are new beauty products. One is way more reliable than the other and that’s why we’re here to celebrate it. Let’s take a look at some of this year’s Valentine’s Day collections.

Kylie Cosmetics Valentine Collection

Kylie Cosmetics launched a Valentine’s Day collection on February 1 and it quickly sold out. The collection introduced a new eye shadow palette that included 12 pressed-powder colors. A new blush, three lip kit sets and a glitter liquid eye shadow were also included.

Kylie Cosmetics also said they will be restocking previously sold out lip kits from the 2017 Valentine collection and last year’s Halloween collection on Valentine’s Day.

Jeffree Star Cosmetics Valentine’s Mystery Box

Jeffree Star Cosmetics released a limited edition Valentine’s Mystery Box that contains different items depending on what box you purchase. The Premium Mystery Box contains six items while the Deluxe Mystery Box contained nine and included apparel. Each box featured an exclusive item not available anywhere else.

KKW Fragrance: KKW Hearts

Kim Kardashian West’s fragrance line launched a Valentine’s Day collection called KKW Hearts. The collection includes six new fragrances called Baby Girl, Baddie, BAE, BFF, Ride Or Die and Wifey.

Aside from being available for purchase individually, the fragrances also come in two different sets of three and the full set. KKW Hearts are all still in stock but are selling fast.

Fenty Beauty

Fenty Beauty released love-themed shades of Stunna Lip Paint and Killawatt highlighter just in time for Valentine’s Day. The launch introduced three new shades of lip paint and two new shades of highlighter.

The new Stunna Lip Paint trio, Unlocked, Unattached and Undefeated, can also be purchased in an exclusive bundle called Stunna Boss Bolds. These products are still in stock and can be purchased on Fenty Beauty’s website.

This year’s Valentine’s Day launches were everything but a let down, unlike your date.

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Twitter: @TatianaTellTWW